Learn how to discuss strategy, goals, objectives and how to achieve them.
Who? This class is for Upper-Intermediate members. Strategy is an outline of how a business intends to achieve its goals. The goals are the objective; the strategy sets out the route to that objective. There are many ways to create a strategy – but knowing when and where to change your strategy can often be the difference between success and failure. As they say in Germany, “What’s the use of running if you are not on the right road?”
What? In this class, we’ll start off by discussing the concepts of strategy, vision and mission and talk about the strategy process in your company. Next, we’ll brainstorm some marketing strategies for a clothing retailer that is experiencing difficulties. Finally, we’ll makeover a struggling company who need help devising a new strategic position. Book Now»